Success Story Mattel


Mattel, Inc. is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. Top brands include Barbie, Polly Pockets, Hot Wheels and Matchbox cars, and many other licensed brands.

  • Mattel #1
  • Mattel #2
  • Mattel #3
  • Mattel #4
  • Mattel #5
  • Mattel #6

The Project

Mattel was looking for the best way to display Barbie and Hot Wheels products with a small footprint in department stores. They wanted a two-sided display, one side for Barbie and the other side for Hot Wheels.

Azar Displays' Solution

Azar’s clear Pegboard 700250-CLR Floor Display was the perfect solution to achieve Mattel’s vision. Mattel sent us graphic signs to insert into the clear acrylic sign holder. One side of the sign was Barbie graphics and one side was Hot Wheels graphics. Azar packed each display with hooks, header and graphic and shipped direct to each department store.

Lead Time

Azar Shipped 600+ units within 3 weeks to each store location.